Madrid World Olive Oil Exhibition 2027: visitor guide

World Olive Oil Exhibition (WOOE) is a specialist international trade fair for olive oil and related business. The organiser's current homepage announces the 2027 edition for 10–11 March 2027 at Hall 2, IFEMA Madrid, Avenida del Partenón, 5, 28042 Madrid, Spain. It is designed around the commercial exchange of olive oils and related professional activity, rather than general food retail.

Why Madrid World Olive Oil Exhibition matters

WOOE brings olive-oil producers and trade professionals into a dedicated setting to present products, compare oils and discuss sourcing and market fit. The organiser describes opportunities to sell olive oils, find business partners and present products to professionals. These are purposes of the fair, not guaranteed commercial outcomes.

Who should visit Madrid World Olive Oil Exhibition?

Buyers, importers and bottlers

Useful if you are comparing supply, widening a portfolio or assessing product and packaging options. Before attending, define target oil categories, intended volumes, packaging formats and the markets you serve. During conversations, ask suppliers about category, origin, quality documentation, availability and commercial terms.

Olive-oil producers and brands

Useful if you want to present oils to professional buyers, explore potential distribution partners or understand how products are positioned. Prepare a concise product range, packaging specifications and the buyer or market you want to reach. Treat conversations as a way to qualify fit and agree a concrete follow-up, not as a promise of sales.

Chefs, restaurateurs and food entrepreneurs

Useful if you want to compare sensory profiles and consider how different oils could suit menus, retail or food-service concepts. The organiser lists professional talks and tasting activities; use these to connect product characteristics with your intended applications.

What can you find at Madrid World Olive Oil Exhibition?

• Olive oils presented for professional discovery and trade.
• Agriculture and machinery, highlighted in the organiser's event overview.
• Gastronomy and design related to olive oil.
• Packaging and metal containers, testing and analysis companies represented in the official 2026 exhibitor list.

The 2026 exhibitor directory is the most recent list available in the pages reviewed. It includes olive-oil producers and brands, regional bodies, packaging businesses and technical or laboratory providers. The 2027 exhibitor list was not confirmed in the material reviewed.

How to prepare for Madrid World Olive Oil Exhibition

1. Set a clear goal: shortlist suppliers, compare oils, assess packaging or develop a product range.
2. Use the organiser's exhibitor directory for the 2026 edition as background, then check for the 2027 list before finalising appointments.
3. Prepare questions about oil category, origin, tasting characteristics, packaging, supply capacity, documentation and delivery terms.
4. Record each useful conversation as company, product, fit, evidence or documentation to request, and next action.

Activities and visitor experience

The organiser lists an Olive Oil Bar for independent tasting, speeches and round-table discussions, tasting sessions, and the Olive Tree Corner. The latter's stated themes include olive-oil tourism, marketing, health, packaging and innovation. The official conference and tasting materials reviewed were for 2026; confirm which activities are scheduled for 2027 before building a detailed programme.

Getting to the venue

The organiser's venue information gives the address as Avenida del Partenón, 5, 28042 Madrid, and lists Metro Line 8 to Feria de Madrid and EMT bus routes 112 and 122. Its information page lists different closing times for 10 and 11 March but does not state a year. Confirm the current daily hours and transport arrangements before travelling.

After Madrid World Olive Oil Exhibition

Follow up promptly with suppliers and contacts, separating immediate sourcing needs from longer-term market research. Request any outstanding product specifications, quality documents, packaging details, availability and commercial terms, then compare them against your requirements before making a purchasing or distribution decision.

Who should consider exhibiting at Madrid World Olive Oil Exhibition?

The fair is relevant to olive-oil producers, brands, traders and bottlers, as well as companies in agricultural machinery, packaging, testing and related services. Exhibitors may set objectives such as presenting a defined product range, comparing buyer feedback or qualifying potential distribution discussions. The 2027 exhibitor arrangements and participation terms should be checked with the organiser.

Madrid World Olive Oil Exhibition checklist

Before

• Define sourcing, product-presentation or learning objectives.
• Check the current exhibitor directory, ticket conditions and 2027 programme.
• Prepare category, packaging, supply and documentation questions.

During

• Compare oils and product information against your stated criteria.
• Record contacts and the exact follow-up information required.

After

• Review supplier fit and verify technical and commercial details.
• Prioritise follow-up according to project timing and relevance.

Is Madrid World Olive Oil Exhibition worth visiting?

WOOE is most relevant to professionals who need to source, present, compare or understand olive oils and related products. Its dedicated focus and tasting and discussion activities can support a purposeful visit. The practical value will depend on checking the 2027 exhibitor and programme information and arriving with clear product or business questions.

Madrid World Olive Oil Exhibition 2027 at a glance

Make the visit purposeful

Choose the products, suppliers or knowledge you need to evaluate, and leave time to document next steps. Discover. Compare. Taste. Discuss. Follow up.

Olive oil market opportunities in Spain

Market size and demand

The European Commission's olive-oil overview reports annual consumption of around 500,000 tonnes in Spain, but does not state the reference year. This is broad context, not a current campaign measure or a forecast. Spain's agriculture ministry publishes campaign market bulletins, including a 2025/26 series, but campaign-level figures were not verified for this guide.

Market conditions and compliance

EU rules define olive-oil categories and set quality and purity parameters, labelling and packaging requirements, and methods for conformity checks. These requirements are relevant to producers, importers, bottlers and distributors placing olive oil on the EU market. Product-specific obligations should be checked against the applicable rules.

What this may mean for exhibitors and visitors

Olive-oil producers and brands may use WOOE to discuss category positioning, packaging and potential distribution fit with trade professionals; the broad consumption figure does not establish sales or market share. Buyers, importers and bottlers may compare oils, suppliers and documentation against their own product and sourcing needs. Segment-level demand and current Spanish market values remain unverified.