Madrid Promogift 2027: event guide

PMG Promogift, the International Trade Fair for Promotional Gifts and Personalisation Equipment, takes place from 12 to 14 January 2027 at IFEMA MADRID in Madrid, Spain. IFEMA MADRID organises the event with the support of AIMFAP and FYVAR. The organiser describes the 2027 edition as the fair’s nineteenth edition. It is a specialist business event for promotional products, corporate gifts, merchandising and personalisation equipment.

For visitors, the value is practical: compare product categories, suppliers and personalisation approaches, then decide which options merit a closer commercial or technical conversation. For manufacturers and service providers, the fair offers a setting to present products to professionals across the promotional-products supply chain. The 2027 edition is scheduled alongside C!Print Madrid, a related trade fair for printing, visual communication and personalisation.

Why Madrid Promogift matters

Compare the promotional-products offer

Promotional textiles, corporate gifts and other branded merchandise help organisations put products and brand messages into physical form. At a dedicated trade fair, buyers and distributors can review different suppliers and product directions within a focused visit, while noting which items and personalisation approaches fit their own customer segments.

Connect product and personalisation decisions

The event covers both promotional objects and personalisation equipment. That combination is relevant to visitors considering not only the item itself but also how it may be branded, specified and supplied. Treat equipment and product selection as connected questions: ask what customisation methods are available, what materials they suit and what production or service information a supplier can provide.

Latest published scale

• 2025: IFEMA reported more than 7,000 professionals representing 4,900 companies from 30 countries.
• 2025: 170 participating companies from 12 countries.
• 2025: 5,600 m² of net exhibition area.

These are the latest published edition figures identified for this guide, not a forecast of the 2027 attendance or exhibitor count.

Who should visit Madrid Promogift?

Promotional-product buyers, agents and distributors

Useful if you source products for clients, manage a promotional-gift catalogue or distribute merchandise through business channels. Prioritise:

• Corporate gifts and branded merchandise suited to your customer base.
• Promotional textiles and related supplier ranges.
• Differences in product materials, finishes and available personalisation.
• Supplier capabilities, order terms and service requirements to confirm directly.
• Products that could extend or complement your existing offer.

The organiser identifies agents, distributors, exporters, importers and wholesalers in the promotional-object sector among its visitor profile.

Advertising and communication agencies, signmakers and graphic-arts specialists

Useful if you develop campaign concepts or deliver communication services for clients. Focus on merchandise and personalisation options that fit the brief, ask how providers handle artwork and production requirements, and compare the role of physical promotional products with other communication formats. The organiser names advertising and communication agencies, signmakers and graphic-arts professionals among the relevant trade community.

Manufacturers, importers and personalisation providers

Useful if you develop, source or customise promotional products. Compare complementary suppliers and technologies, test how your range may fit distributor requirements and prepare concise explanations of product options, customisation processes and service capability. The organiser lists manufacturers, importers, personalisation service providers and designers in its visitor profile, and describes manufacturers, wholesalers, distributors and technology companies among exhibitors.

What can you find at Madrid Promogift?

Promotional gifts and corporate merchandise

The event’s core is the promotional object: products selected by organisations for brand communication and promotional use. Its official description also names corporate gifts and merchandising. Buyers can compare the products and supplier propositions actually present at the fair rather than assuming every exhibitor covers the same range.

Promotional textiles

Promotional textiles are part of the 2027 exhibitor offer described by the organiser. Visitors can use meetings to assess product range, fabric and finishing options, personalisation, order conditions and the intended use of each item.

Personalisation, branding and related services

Promogift also covers personalisation equipment, branding and brand-communication solutions. Ask providers to explain which processes and materials their equipment or services support, what artwork or production files are required, and what operational details need to be confirmed before a purchase.

The 2027 announcement describes Promogift as taking place alongside C!Print Madrid, whose focus includes printing, visual communication and personalisation. This creates a related professional context, but visitors should distinguish the two fairs’ exhibitor and product scopes when planning their route.

What should you try to achieve at Madrid Promogift?

If you buy or distribute promotional products

Example objective: identify a short list of suppliers and product categories that could serve a defined customer segment. Compare products against material, finish, personalisation, minimum-order, lead-time and service questions; confirm commercial terms with each supplier.

If you deliver advertising or communication services

Example objective: shortlist merchandise and personalisation approaches that fit one real client brief. Bring the audience, use case, quantity range and delivery constraints, then ask providers what they need to assess feasibility.

If you manufacture or provide personalisation services

Example objective: identify the distributor, production or technology conversations most relevant to your offer. Prepare a clear product explanation and questions about partner requirements, market fit and the information needed for a useful follow-up.

How to prepare before Madrid Promogift

1. Define a sourcing or campaign brief

Write down what you need to decide: a product category, a supplier shortlist, a personalisation process or a new option for a client campaign. Note your intended audience, budget range and timing so that conversations can address real constraints.

2. Review the current exhibitor information

The organiser provides an exhibitor list and Liveconnect tools for discovering exhibitors and products. Use the current information when available; shortlist priority companies and record what you need to verify rather than assuming a listing confirms availability or suitability.

3. Prepare specific questions

• Which product materials, sizes, colours and finishes are available?
• What personalisation processes can be used, and on which products?
• What artwork formats, proofs or technical specifications are required?
• What are the minimum quantities, lead times, sample options and repeat-order conditions?
• Which quality, safety or material documents are relevant to the product?
• What distribution, service or after-sales support can the supplier provide?
• Which details remain subject to quotation or confirmation after the fair?

4. Prioritise meetings

Classify target exhibitors as A — essential, B — useful and C — explore if time allows. Use Liveconnect to discover exhibitors and schedule meetings where its current functionality permits. Leave space to compare alternatives and follow up on questions that need a more detailed answer.

How to make the most of Madrid Promogift

Use a simple record for each useful conversation: Company → Product or service → Fit with your brief → Details to verify → Next action. For a promotional-textile supplier, for example, note the product range, personalisation options, minimum quantity, lead time and documentation requested. Record the specific person or department to contact, and separate confirmed information from points that still need a quotation or technical check.

Liveconnect is described by the organiser as a way to discover exhibitors and products, schedule meetings, access recommendations and view event content. Check the current platform instructions and availability before relying on a feature. The guide does not assume that every exhibitor or service will be listed or that a meeting guarantees a commercial outcome.

Plan your time at Madrid Promogift

The event runs across three days. A focused visit may be organised by objective rather than by trying to see every stand:

• One day: concentrate on preselected suppliers and the product categories directly tied to your brief.
• Two days: allow time to compare alternatives, meet secondary suppliers and revisit technical or commercial questions.
• Across the full three-day schedule: consider this when your responsibilities span several categories, meetings or product-development decisions; check the organiser’s current schedule and access details before planning.

These are planning suggestions, not a statement about official opening hours or the time required to cover the exhibition.

After Madrid Promogift: turn notes into decisions

Sort contacts into A — immediate follow-up, B — further evaluation and C — market or product intelligence. For priority suppliers, request the missing information that matters to your decision: specifications, samples, personalisation proofs, quotations, minimum quantities, lead times, delivery terms and relevant documentation. Compare like with like before selecting a product or supplier, and record who owns each next step. For exhibitors, send tailored follow-up that refers to the product or application discussed and states what information or action is needed next.

Who should consider exhibiting at Madrid Promogift?

The organiser identifies promotional-product manufacturers, personalisation service providers, wholesalers, distributors, technology and innovative-product companies, and related service providers among exhibitors. Companies in promotional textiles, corporate gifts, merchandising, branding and brand communication may find the fair relevant when they want to present an offer to promotional-products professionals.

As of 16 September 2026, IFEMA reported that more than 93% of the 2027 exhibition space had been booked, with companies from 11 countries and a 25% foreign-company share among confirmed participation. These are interim booking figures, not final exhibitor statistics. Prospective exhibitors should confirm the current application process, available space, participation terms and deadlines directly with IFEMA MADRID.

Madrid Promogift visitor checklist

Before

• ☐ Set a sourcing, distribution or campaign objective.
• ☐ Review current exhibitor information and prioritise meetings.
• ☐ Prepare product, personalisation, quantity and delivery questions.
• ☐ Check current registration, schedule and venue arrangements with the organiser.

During

• ☐ Compare suppliers against the same criteria.
• ☐ Record product details and separate confirmed facts from open questions.
• ☐ Note samples, quotations, specifications or documents to request.

After

• ☐ Prioritise contacts and assign follow-up actions.
• ☐ Compare quotations and technical information before deciding.
• ☐ Confirm terms and delivery details directly with shortlisted suppliers.

Is Madrid Promogift worth visiting?

Promogift is most relevant to trade professionals who source, distribute, manufacture, personalise or specify promotional products and corporate gifts. Advertising and communication agencies, signmakers and graphic-arts specialists can also use its product and service focus to explore options for client work. The visit is more valuable when you bring a defined brief, compare suppliers systematically and leave with clear follow-up questions. If your work has no connection to promotional products, branded merchandise or personalisation, the specialist focus may be less useful.

Madrid Promogift 2027 at a glance

Confirm current registration, schedule and participation details with the organiser before making plans.

Make your Madrid Promogift visit purposeful

Choose the product decisions you need to make, compare the relevant suppliers and keep a record of what must be confirmed after the fair. A focused brief turns a broad promotional-products offer into useful next steps.

Promotional-products opportunities in Spain

Market context

In an announcement published on 7 April 2025, IFEMA cited AIMFAP and FYVAR as describing the Spanish promotional-products industry as generating around €2.4 billion in annual turnover. This is an association-reported sector figure, not a forecast; the announcement does not state a reference year or provide a breakdown by product segment.

What businesses may investigate

Given the event’s documented coverage of promotional gifts, textiles, merchandise and personalisation, exhibitors and distributors may use the fair to compare product propositions and assess which supplier or channel relationships warrant further investigation. Buyers may compare product and customisation options against a defined campaign or customer requirement. These are reasons to investigate, not evidence of a guaranteed demand, sales opportunity or market share.

Limits to the available evidence

The cited turnover figure does not establish the size or growth of individual segments, demand for a particular product, prices, margins or ease of market entry. No segment-level market series or applicable product-specific market-entry rules were verified for this guide. Companies should check the relevant product, compliance and commercial requirements for their own goods and intended sales channels.