Malaysia International Food & Beverage Exhibition (MIFB)
21–23 July 2027 at Kuala Lumpur Convention Centre, Kuala Lumpur, Malaysia. MIFB is a professional food and beverage trade exhibition organised by ExpoCO Sdn Bhd. It connects food and drink brands, producers, trade buyers and suppliers of food-industry solutions. For buyers, the exhibition is a place to compare product ranges and develop sourcing questions; for producers and exhibitors, it is an opportunity to present products and assess possible trade relationships. The organiser’s 2027 exhibitor information also identifies specialist sectors spanning fresh and chilled products, beverages, bakery and confectionery, health and wellness, halal products, and food technology solutions.
MIFB 2027 at a glance
| Item | Information |
|---|
| Event | MIFB Food & Beverage Exhibition Kuala Lumpur |
| Full name | Malaysia International Food & Beverage Exhibition (MIFB) |
| Edition | 2027 edition; ordinal edition number not stated |
| Event type | Business trade exhibition |
| Category | Food & Beverage |
| Dates | 21–23 July 2027 |
| Opening hours | 2027 visitor hours have not been published in the information reviewed |
| City and country | Kuala Lumpur, Malaysia |
| Venue | Kuala Lumpur Convention Centre, Kuala Lumpur City Centre, 50088 Kuala Lumpur, Malaysia |
| Organiser | ExpoCO Sdn Bhd |
| Main sectors | Food and beverage products, fresh and chilled produce, bakery and confectionery, health and wellness, halal products, and food technology solutions |
| Main audiences | Food and beverage buyers, importers and distributors, producers and manufacturers, retail and food-service buyers, and F&B solution providers |
| Latest published scale | 2026 organiser-reported figures: 15,433 visitors, 514 exhibitors and representation from more than 80 countries |
The 2027 dates and venue are stated on the organiser’s current event pages. The latest available event scale figures refer to the 2026 edition and are organiser-reported.
Why MIFB matters to food and beverage businesses
Explore a broad product mix
MIFB’s exhibitor categories range from grocery and specialist foods to fresh produce, beverages, bakery products and halal-certified products. This breadth can help buyers assess how a product fits their existing assortment, customer base or distribution model.
Compare suppliers and product propositions
A trade exhibition puts products and suppliers in a shared setting. Buyers can prepare a shortlist, compare packaging and product positioning, and ask suppliers about specifications, provenance, minimum order quantities, shelf life, delivery terms and support. Those details should be confirmed directly with each company.
Connect product ideas with industry knowledge
The 2026 event featured the MIFB Knowledge Hub, buyer-focused experiences, MIFB ChefTable, MIFB HalalHub, a start-up pavilion and other specialist activities. These are examples from the previous edition, not a confirmed programme for 2027. They show how MIFB has combined product discovery with professional content and focused experiences.
Latest published scale
- 15,433 visitors in 2026, organiser-reported.
- 514 exhibitors in 2026, organiser-reported.
- More than 80 participating countries in 2026, as reported by the organiser.
These figures describe the 2026 edition, not a forecast for 2027. They indicate an internationally oriented trade setting while leaving individual buyer demand and exhibitor outcomes to be assessed company by company.
Exhibition sectors and product groups at MIFB
The organiser’s current exhibitor information lists seven broad segments. Use them to plan a visit or decide whether your products fit the event; the presence of a category does not confirm any particular exhibitor or product on the 2027 floor.
Fresh and chilled produce
- Fresh fruits and vegetables
- Dried fruits and vegetables
- Frozen food products
- Seafood products
- Meat and poultry products
Grocery, gourmet and specialist foods
- Grocery products
- Gourmet foods
- Alternative food products
- Herbs, spices and seasonings
- Sauces, dressings and condiments
- Preserved, fermented and cured foods
Beverages, coffee and tea
- Beverage products
- Coffee and tea brands
- Wine and spirits
- Functional beverage products
- Drink ranges for retail and food-service channels
Bakery, confectionery and pastry
- Bakery products
- Confectionery
- Biscuits and pastries
- Specialist bakery and pastry ranges
- Products for café and food-service buyers
Health, wellness and organic products
- Functional foods and supplements
- Natural and organic products
- Plant-based products
- Health-focused food and beverage ranges
- Specialty producer and SME products
Halal-certified products
- Halal food and beverage ranges
- Packaged products for halal-conscious markets
- Products whose certification and market claims buyers need to assess
- Supplier information relevant to product sourcing and distribution
Food technology and solutions
- Technology and solutions for food and beverage businesses
- Production and processing-related offerings
- Solutions for product development and business operations
- Technology suppliers serving food and beverage producers
For any product-specific requirement, request the supplier’s technical, ingredient, packaging and compliance information rather than relying on category labels alone.
Who should visit MIFB?
Food and beverage buyers and procurement teams
MIFB may be useful if you are reviewing products or suppliers for a retail, wholesale or food-service range. Prioritise the categories relevant to your assortment and prepare questions about product specifications, price structure, order size, supply capacity and delivery.
- Retail and grocery buyers
- Food-service and hospitality purchasing teams
- Wholesale buyers and procurement managers
- Buyers seeking specialty, health-focused, organic or halal products
- Importers assessing new product lines
Importers, distributors and wholesalers
Use the exhibition to identify brands that could fit your channel and to assess the work needed to represent them. Clarify territory, distribution expectations, documentation, logistics, product registration and after-sales or marketing support before considering a commercial commitment.
- Food and beverage importers
- Distributors and wholesalers
- Regional and local brand representatives
- Retail and food-service supply businesses
Food producers, manufacturers and product businesses
Producers can compare complementary products, ingredients and solutions, and meet potential sourcing or distribution contacts. Exhibitors and prospective exhibitors can use the event to present their range to trade audiences and assess whether the product, pack format and commercial proposition are ready for the target channel.
- Food and beverage manufacturers
- Specialty food producers and SMEs
- Beverage, coffee, tea, bakery and pastry brands
- Health, wellness, organic and plant-based businesses
- Halal-certified suppliers
- Food technology and solution providers
Relevant roles include company owners, buyers, category managers, import and export managers, product developers, sales managers and distribution decision-makers. The organiser’s 2026 event reporting and buyer-focused programme establish a trade orientation; the exact 2027 visitor profile should be checked as the organiser releases current information.
Why visit MIFB?
- Compare product ranges: assess food, beverage and specialist product options against your channel, price point and customer requirements.
- Build a supplier shortlist: record each prospective supplier’s product fit, capacity, documentation and next step.
- Evaluate new categories: review health-focused, organic, plant-based, halal and specialty products for relevance to your portfolio.
- Assess distribution potential: discuss territory, channel strategy, marketing support and supply terms with brands and producers.
- Explore food-industry solutions: identify technology providers whose products may support your production or operating needs.
- Use professional content purposefully: if comparable sessions or specialist activities are confirmed for 2027, select those relevant to a decision you need to make.
Why exhibit at MIFB?
MIFB may suit food and beverage producers, brands, specialist suppliers, halal-certified businesses and technology providers seeking to present products to a trade audience. The organiser’s 2027 exhibitor page offers an expression-of-interest route and describes booth options. Consider whether the audience, product categories and cost of participation fit your commercial objectives before booking.
- Present a focused product range to buyers and distribution businesses.
- Gather market feedback on product positioning, packaging and channel fit.
- Explore potential import, distribution or sourcing conversations.
- Compare how buyers assess your products against adjacent categories.
- Introduce specialist products or solutions to food and beverage professionals.
Before committing, define target buyer types, priority products and the measurable conversations you want to have. For cross-border sales, verify applicable import, product registration, labelling, certification, customs and distribution requirements for each destination market with the relevant authorities and professional advisers. Do not assume that exhibiting establishes compliance or guarantees commercial interest.
How to prepare before MIFB
1. Set a sourcing or exhibiting objective
Choose a clear outcome: for example, compare a defined product category, identify potential suppliers, test the fit of a new product range, or evaluate a distribution opportunity. Turn that objective into a short list of questions.
2. Map your target categories
Use the organiser’s published segments to identify the most relevant areas: fresh and chilled products, grocery and specialist foods, beverages, bakery and confectionery, health and wellness, halal products, or food technology. Rank them by business priority rather than trying to cover everything.
3. Prepare product and supplier questions
- What are the ingredients, product specifications and available pack formats?
- What are the shelf-life, storage and handling conditions?
- What are the minimum order quantity, lead time and supply capacity?
- Which sales channels and territories does the supplier currently serve?
- What product documentation, testing, certification and labelling information is available?
- For a branded product, what marketing assets and channel support are offered?
- For a technology solution, what production scale, operating conditions and support requirements apply?
- What is the next step, the responsible contact and the expected follow-up date?
4. Organise meetings and records
Check the organiser’s current visitor registration, exhibitor information and any confirmed 2027 meeting tools or programme before travel. If you arrange meetings, group them by category and allow time to explore adjacent products. Keep a consistent record: Company → Product → Fit → Terms to verify → Contact → Next action.
How to make the most of MIFB
Use a structured comparison rather than collecting brochures without a decision in mind. For each product or supplier, note the category, specifications, pack format, market fit, indicative commercial terms if offered, documentation still required and your next action. For example, a distributor comparing beverage brands could record target channel, package sizes, shelf-life information, territory availability and marketing support side by side.
Ask permission before photographing product details or sharing commercial information. Distinguish a first conversation from a confirmed supply arrangement, and record who will provide any promised documents or samples after the show.
MIFB visitor profile and business opportunities
| Visitor profile | Potential focus at MIFB |
|---|
| Retail and grocery buyers | Compare grocery, beverage, specialty and health-focused ranges for assortment fit. |
| Food-service and hospitality buyers | Review food, beverage, bakery and pastry products for channel requirements. |
| Importers and distributors | Assess brand fit, supply terms, territory and market-entry requirements. |
| Food and beverage manufacturers | Explore complementary products, ingredients and food-industry solutions. |
| Specialty producers and SMEs | Evaluate how to present a focused product range to trade buyers. |
| Halal product buyers and suppliers | Discuss product documentation and certification details relevant to sourcing. |
| Food technology professionals | Identify solutions that may address production or operating priorities. |
These are practical audience-to-category matches, not a promise that a particular buyer, supplier or product will participate in 2027.
Practical information for international visitors
| Item | Information |
|---|
| Venue address | Kuala Lumpur City Centre, 50088 Kuala Lumpur, Malaysia |
| Currency | Malaysian Ringgit (MYR; RM), as stated in the organiser’s visitor travel information |
| Rail access | The organiser’s visitor information describes access via KLCC station and a pedestrian connection through Suria KLCC. Confirm current routes and event arrangements before the 2027 visit. |
| Visitor hours and travel arrangements | Confirm 2027 opening hours, access guidance and visitor information with the organiser before travelling. |
Entry requirements depend on nationality and travel circumstances. Check current official requirements and arrange travel, accommodation and local transport in good time. ilikevents can assist with visit planning and travel arrangements.
After MIFB: turn conversations into decisions
Within a few days, group contacts by priority. For immediate opportunities, confirm product specifications, samples, quotations, documentation, order quantities and timelines. For potential opportunities, request missing information and schedule a follow-up discussion. Keep market-intelligence contacts separate from suppliers you are actively evaluating.
Compare products against the same criteria before making a sourcing decision. For new suppliers, verify business credentials, product documentation, applicable regulations and trade terms independently. For exhibitors, follow up with the contacts whose channel, geography and product needs match your objectives, and record the next agreed step.
Is MIFB worth visiting?
MIFB is most relevant to businesses that can name the products, suppliers or market questions they want to evaluate. Buyers and distributors can use its broad food and beverage categories to structure sourcing conversations; producers and solution providers can assess how their offer fits a professional trade audience. A planned visit with specific comparison criteria is more useful than browsing without a target. Confirm 2027 programme and participation details with the organiser as they are released.
Closing: make your MIFB visit purposeful
Before you go, ask: Which product, supplier or market decision do I want to move forward? Discover. Compare. Ask. Record. Follow up.
Food and beverage opportunities in Malaysia
Market size and demand indicators
Malaysia exported RM35.37 billion of processed food in 2024, up 16.7% year on year, according to the Malaysia External Trade Development Corporation (MATRADE). This is a national processed-food export indicator, not the total size of Malaysia’s food market or a measure of MIFB participants. MATRADE also reported that consumption-goods imports reached RM117.44 billion in 2024, up 12.8%, with the increase attributed mainly to processed food and beverages for household consumption; that figure covers all consumption goods, not food alone.
- Processed-food exports: RM35.37 billion in 2024, an export-value measure, up 16.7% from 2023 (MATRADE).
- Consumption-goods imports: RM117.44 billion in 2024, across consumption goods, up 12.8%; MATRADE linked the increase mainly to processed food and beverages for household consumption.
Drivers and commercial opportunities
These trade indicators show both export activity in processed foods and demand reflected in imports of consumer goods. They support investigation of specific product categories, not an assumption that any product will sell or that buyers are underserved.
- Assess Malaysian processed-food suppliers: buyers and distributors could compare local products, export experience, capacity and documentation. The export total is national and does not establish product-level availability or suitability.
- Review imported-product categories: brands and importers could examine whether their processed food or beverage products fit Malaysian channel needs. The import figure is broad and does not reveal category-level demand, competition or margins.
- Explore product and channel fit: producers may use discussions with buyers to test packaging, product positioning and distribution requirements, subject to verification with each contact.
Market-entry conditions
Specific current food-import, product-registration, labelling and halal-certification requirements were not established in the material used for this guide. Companies should verify applicable rules, product documentation and market claims with Malaysian authorities and qualified advisers before shipping or making compliance statements.
What this may mean for exhibitors
Malaysian producers may use MIFB to discuss product positioning and potential distribution beyond their current markets. International brands could use buyer conversations to test category fit and identify the information required for a market-entry assessment. Neither the national trade figures nor exhibition participation guarantees buyers or sales.
What this may mean for visitors
Buyers and distributors could compare Malaysian processed-food suppliers with other products on their sourcing shortlist, while assessing specifications, documentation, consistency and export capability. Importers can investigate product categories relevant to their channels, but should not treat aggregate consumption-goods imports as proof of demand for a particular item.
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